SSE Rewards


User Experience Design

As part of our long-running relationship with SSE, we developed a rewards site to optimise their customer retention and acquisition.


An Eight Year Relationship.

Equator has been SSE’s lead digital agency for 8 years.  We provide them with all of the services we offer. Our work has included the strategy, design and development of their entire digital estate – including,,,, and many more.


We have also created and managed their brand campaigns and integrated search marketing, developed their social media and content strategy and work to identify how we can maximise the latest trends and technology to continually innovate.



Customer rewards and ticketing through CRM.

Our work for SSE, has seen us design and deliver a responsive website and back office solution for their consumer-focused, rewards site (, which focuses on customer retention and acquisition of new customers. 




Early access to the biggest names in entertainment.

SSE Customers are offered 48-hour advance access to tickets at the venues they sponsor across the UK; The Hydro, Wembley Arena and Belfast Arena venues via sign-up through the site and its integration with their CRM system, Siebel, to gain 48-hour advance access to pre-sale tickets providing customers with advance access to world renowned music and entertainment acts at the UK’s biggest venues. 



Seamless Customer Experience

As with any in demand ticketing system the solution experiences high peak traffic and must be robust and scalable.  The booking and reservations abstracts away integration with several different ticketing systems thereby maintaining a seamless and consistent customer experience.


Highlights of the new SSE Rewards site include:

  • High traffic solution flexible scaling of hosting environment
  • Integration with multiple venue event feeds
  • Integration with Ticketmaster for user account and ticket sales

To find out more about our work in user experience design, contact us today.