SSE Rewards

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User Experience Design

As part of our long-running relationship with SSE, we developed a rewards site to optimise their customer retention and acquisition.
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Intro.

An Eight Year Relationship.

Equator has been SSE’s lead digital agency for 8 years.  We provide them with all of the services we offer. Our work has included the strategy, design and development of their entire digital estate – including SSE.com, hydro.co.uk, southern-electric.co.uk, thessehydro.com, swalec.com and many more.

 

We have also created and managed their brand campaigns and integrated search marketing, developed their social media and content strategy and work to identify how we can maximise the latest trends and technology to continually innovate.

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Insights.

Customer rewards and ticketing through CRM.

To support the SSE Reward program, we were commissioned to develop a new digital experience showcasing events, encouraging engagement and driving long-term retention for customers.


This unique experience had to integrate with ticketing platforms and be capable of handling the level of traffic attracted by the world’s highest profile acts.

 

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Connections.

Early access to the biggest names in entertainment.

SSE Customers were offered 48-hour advance access to pre-sale tickets at the venues they sponsor across the UK – The Hydro, Wembley Arena and Belfast Arena – via sign-up through the site and its integration with their CRM system. This provided customers with advance access to world renowned music and entertainment acts at the UK’s biggest venues.

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Results.

Seamless Customer Experience

As with any in-demand ticketing system the solution experiences high peak traffic and must be robust and scalable. Their booking and reservations system integrates with several different ticketing systems thereby maintaining a seamless and consistent customer experience.

 

Highlights of the new SSE Rewards site include:

  • High traffic solution with flexible scaling of hosting environment
  • Integration with multiple venue event feeds