A new spin on a flexible identity
999 Design was tasked with creating a flexible new brand identity for imaging specialist, SpinMe.
A flexible new brand identity for imaging specialist, SpinMe
Based in Cheltenham, SpinMe started out in 2003 as an imaging studio specialising in 360 degree product photography. With a background in engineering, SpinMe’s technicians developed their own studio software and transformed the business into a global pioneer of imaging workflow automation. However, the original brand identity had stayed the same and failed to communicate the unique benefits of their innovative software services. We were tasked with helping to focus SpinMe’s business and deliver a complete and coherent brand that would fit with the next stage of the company’s strategic development.
The Big number
30% increase in global sales and 2 major account wins within 12 months
Within 12 months, the team saw a 30% increase in global sales and a 5% increase in overall market share. As well as winning 2 enterprise level (i.e. multi-site e-commerce companies with large volumes of transactions) accounts, they saw huge improvement in the quality of leads and a 73% increase in lead generation.
The design solution: defining a vision for the future
We knew it was important to get under the skin of SpinMe: understand the business, the product offerings, the people, their customers and ultimately their goals and objectives. Having covered almost every angle and gained many valuable insights, we distilled our findings and formulated a clear direction for the new brand identity.
It was important to convey both visually and verbally the essence of SpinMe through a modern, dynamic identity that would encapsulate the pioneering spirit of the business.
The beating heart of the new visual identity system
We developed a new strapline 'Everything Captured' to succinctly sum up the broad range of SpinMe’s studio services. Using a combination of 2D and 3D software, we created the 'Spin Cloud' symbol – a series of points in a spherical field to represent SpinMe and work as a metaphor for the capabilities of the software. It became the beating heart of the new visual identity system, which can be changed or flexed to create dynamic and compelling communications and environments.
Clarity of brand message and stand out from competitors
Before the rebrand, the sales team struggled to attract relevant prospects at trade shows despite attending international events. However, now that they are armed with a powerful set of flexible, branded presentation tools they are enjoying increased sales globally. As a result, they have just booked into two more trade shows in Copenhagen and Las Vegas to capitalise on this success.