The power of transformation

Utilities Work

Regulatory and technological changes are resulting in significant drivers of disruption for the utilities sector. Demands for operational efficiencies and smarter services are forcing brands to evolve or risk having to switch off the lights.

Supporting the evolving energy market

The basis of energy competition is evolving from price and service quality comparison towards the long-term financial benefit of energy demand reduction, flexibility and optimisation across newly relevant products such as smart heating or electric cars. We’re helping companies digitize rapidly and effectively, to create the right foundation to compete in this next era.

A powerful partnership


Since 2005, Equator has successfully handled over 250 projects for SSE business units, right across the UK and Ireland. Our sector expertise has helped this energy giant improve efficiency, enhance customer relationships and increase platform reliability.

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The world’s first virtual assistant for tenants

Transforming the rental sector with an innovative, friendly new interface and back-end system. And a fresh new brand identity to go with it.

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Adding a Spark to the energy market

We created an entirely new brand for this challenger energy supplier - then built a chatbot that transformed customer experience and call-centre culture.

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Transforming land, transforming brand

We defined and developed a brand hierarchy for the diverse group of land development companies making up the UK’s biggest brownfield regeneration business.

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Working with the big players and little disruptors

Showcase Utilities Clients

Our experience in the utilities sector covers businesses of all types and sizes. We've created innovative new brands, disruptive business models, more efficient digital operations and optimised customer relationships in both B2B and B2C environments.

Thought leadership, analysis and innovative thinking

Utilities Sector Reports and Webinars

Utilities Sector Webinar - May 12, 2020

What energy retail brands should do during the COVID-19 crisis

If you are in the Energy Retail business, watch our fast-paced webinar focused on this sector. Delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now, this 30-minute webinar will inspire you on how to get fit for the new post-lockdown world.

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Energy Futures Report

Winning the race for customers and margin in the new energy economy

The energy industry is still coming to terms with seismic shifts; aggressive customer acquisition by challenger brands and intense regulatory, political and social change.

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