Hyper-competitive retail means a continual fight for survival
Competitive forces are driving down margin at the same time as demanding ever-more value. As a result, businesses must act fast on both fronts. On one side, implementing intelligent solutions that optimise supply chains and personalise self-service capabilities. On the other, delivering products and services that stand-out in today’s socially, culturally and politically hyper-aware marketplace.
To win this battle, it’s vital to adopt a connected approach from a partner like Equator. Our ability to blend integrated strategic thinking, brand evolution, UX and heavyweight technical expertise delivers increased margin and value through exceptional customer experiences and more efficient, agile operations.
Global storytelling for the Macallan
Masters of Photography
The aim was to increase awareness and reach of The Macallan among consumers of premium spirits, particularly single malt drinkers, and to win new fans with an exciting, engaging digital platform.
Award-winning website for LA haircare brand
California haircare business Paul Mitchell came to Equator and we delivered an experience that won a Gold W3 Award within two months of launch.Learn more
A new recipe for a much-loved food brand
We created a delicious new website to make this traditional brand relevant for a new and younger audience.Learn more
A rewarding experience for a bright and bouncy loyalty scheme
We rebranded one of the UK’s leading bricks-and-mortar loyalty programmes, giving it the bright, bold feel it needed to really shine.Learn more
Creating magic for DisneyMedia+
Building an imaginative site for the original Imagineers was a tall order - but one we rose to with great success.Learn more
Going crazy for a brighter brand
When Professional Beauty System hired us to launch an outrageous new hair dye range, we created an outrageous campaign to match.Learn more
New life for an historic retail brand
Jones Bootmakers asked us to ‘reignite’ a much-loved and well-established brand while retaining all the positive associations of a century-and-a-half of heritage.Learn more
Original work, for Britain’s original denim
A striking new suite of point-of-sale material and lookbooks to embrace the unique character of London’s very own jeans.Learn more
Cooking up an integrated approach for Harvey Jones
We developed an effective and efficient marketing strategy for this luxury kitchen design business, with some mouthwatering results.Learn more
Creating the retail brands of tomorrow
We work with these brands to open new markets, enhance experiences and deliver end-to-end efficiencies.