Remarkable retailing

Retail Sector

Retailers, facing more turbulent times than ever, face an imperative to simultaneously drive down cost and increase value. By transforming supply chains and end-to-end customer experience, Equator enables retail brands to take on tomorrow.

Hyper-competitive retail means a continual fight for survival

Competitive forces are driving down margin at the same time as demanding ever-more value. As a result, businesses must act fast on both fronts. On one side, implementing intelligent solutions that optimise supply chains and personalise self-service capabilities. On the other, delivering products and services that stand-out in today’s socially, culturally and politically hyper-aware marketplace.


To win this battle, it’s vital to adopt a connected approach from a partner like Equator. Our ability to blend integrated strategic thinking, brand evolution, UX and heavyweight technical expertise delivers increased margin and value through exceptional customer experiences and more efficient, agile operations.

Global storytelling for the Macallan

Masters of Photography

The aim was to increase awareness and reach of The Macallan among consumers of premium spirits, particularly single malt drinkers, and to win new fans with an exciting, engaging digital platform.

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Paul Mitchell

Award-winning website for LA haircare brand

California haircare business Paul Mitchell came to Equator and we delivered an experience that won a Gold W3 Award within two months of launch.

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A new recipe for a much-loved food brand

We created a delicious new website to make this traditional brand relevant for a new and younger audience.

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A rewarding experience for a bright and bouncy loyalty scheme

We rebranded one of the UK’s leading bricks-and-mortar loyalty programmes, giving it the bright, bold feel it needed to really shine.

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Creating magic for DisneyMedia+

Building an imaginative site for the original Imagineers was a tall order - but one we rose to with great success.

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Crazy Color

Going crazy for a brighter brand

When Professional Beauty System hired us to launch an outrageous new hair dye range, we created an outrageous campaign to match.

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Jones Bootmaker

New life for an historic retail brand

Jones Bootmakers asked us to ‘reignite’ a much-loved and well-established brand while retaining all the positive associations of a century-and-a-half of heritage.

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Lee Cooper

Original work, for Britain’s original denim

A striking new suite of point-of-sale material and lookbooks to embrace the unique character of London’s very own jeans.

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Harvey Jones

Cooking up an integrated approach for Harvey Jones

We developed an effective and efficient marketing strategy for this luxury kitchen design business, with some mouthwatering results.

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Creating the retail brands of tomorrow

Example Clients

We work with these brands to open new markets, enhance experiences and deliver end-to-end efficiencies.

Thought leadership, analysis and innovative thinking

Retail Sector Reports and Webinars

Retail Sector Webinar - May 28, 2020

What retail brands should do during the COVID-19 crisis

Join us for our fast-paced webinar delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now. This 30 minute session will inspire you to get fit for the new post-lockdown world.

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