A network of activity
A college is never a singular brand, it’s a network of activity – a vibrant hub. When we began working with Lewisham College, we felt it was vital that we involved staff and students in the experience. We wanted to create a site that lived and breathed the college’s spirit.
Collaborating with staff & students
The first thing we did was spend two days at the college interviewing staff and students to identify the best approach to take for the new site. It was a really enlightening experience. Students and staff alike were unanimous in their agreement that the vibrant spirit of the college must be communicated in the new site.
Not just a site, a vibrant community
Having taken on their comments and wishes we conceived a site that would be focused around visitors’ (potential students, their parents and their schools) end-goals. We also designed-in community features including integrating with Flickr and YouTube for live feeds of student-created content. We created a new Social Network too; designed to help encourage student and teachers to build on the culture of promoting student work online by creating a space where they could display, and interact with it.
A doddle to use
The end result was a site that was a doddle to navigate (even with disabilities or language challenges - many students' first language is not English) and communicates the vibrancy of the college. On top of this, it helped students promote their work too.
Two years after having successfully completed the initial site design for Lewisham College, we were invited back to support the College’s re-branding to LeSoCo. As part of this exercise, we completely overhauled the site with a new look & feel.