How we enable property brands to take on tomorrow.
Products & services for connected living
The property market is being shaken to its foundations. Homes, interiors and utilities are all becoming connectible. As a result customers' expectations of the intelligence of their homes, and associated services, is growing exponentially.
Our team of strategic consultants are working with brands in all these areas to define innovative services that make the most of this shift to smart living. We are already working with brands like Spark, Tili, Cala and Shelter to enhance their connectivity and the value they offer. We look forward to doing the same for you.
Customer Relationship Management
Connecting with your customer-to-be with CRM
Lead acquisition in property is an expensive, time-consuming business. And yet, so many businesses squander the opportunity to really extract value from their prospects. By adopting a complete CRM strategy, your business can enrich your leads database with greater insight, automate the communication process and shorten the journey to sale.
We work with Stewart Milne, Cala Group and others on improving customer relationship management capabilities, bringing efficiency and enabling better, smarter sales teams.
Choosing a CMS that increases property sales
We are CMS agnostic and an Umbraco Gold Partner, Sitecore Silver, EpiServer Platinum and Sitefinity Partner, as well as extensive experience in WordPress and Drupal. We work with a diverse range of property brands to implement CMS’ for their digital experiences with a single goal - increase property sales. The CMS platforms we use vary depending on the property brand and their in-house skill set.
Successful projects include using Umbraco to create a property management system for ASPC.co.uk, migrating CALA Homes from Sitecore to Umbraco, Tridion for Emaar in Dubai and ProcessWire for Gleeson homes. We can advise and implement the CMS that is appropriate for your brand.
Creative & UX Design
Delivering the convenience property customers expect
As the property industry quickly becomes more digital and more joined-up, new services are appearing every day. For these innovations to succeed, they must add value to people's lives.
Our UX experts design innovative, engaging and vital services that attract and retain customers for many businesses across the property sector - Cala, Shelter, Tili and Emaar, to name a few. Our team will work with you to create digital experiences that truly make a difference to your brand and your customers' lives.
Better, faster visibility for your properties in search
Over 90% of people start their new home search online. Being visible in search is critical for property developers. There is so much to consider when optimising your website. You can trust our expert search engine optimisation team to get you maximum visibility in Google in the UK and abroad.
At Equator, we're helping property companies large and small. We understand the property search space and we know how to make you visible in Google.
Improving your inbound marketing with strategic content
To generate leads in the property space, your content is the #1 priority. Our content marketing strategists understand how to maximise your content's value across paid, owned, earned and shared media. Our content strategies support your sales team in closing the deal with the minimum of effort.
We work with multiple home builders and housing brands from Cala to Wheatley Group, Stewart Milne to Loretto Housing. We know property and we know content
Some of our work that's transforming the property sector
Property: Transformation case studies
Building brands in social housing
When two established organisations merged to form the biggest housing association in Britain, they needed a dynamic and progressive new identity, together with three distinct brands. We stepped in to deliver.
Tili: Digital home move assistant
The world’s first virtual assistant for tenants
Transforming the rental sector with an innovative, friendly new interface and back-end system. And a fresh new brand identity to go with it.Learn more
Shelter Scotland: Homes charity
New house rules
We helped Shelter Scotland thrive, with an innovative campaign and a friendly, personable avatar answering questions, 24/7.Learn more
Glasgow Housing Association
An immersive mobile exhibition
Glasgow Housing Association, the biggest social landlord in Scotland, selected us to tell the story of a citywide transformation.Learn more
Home to new beginnings
How we energised the Robertson Homes brand with a clearer proposition and a fresh visual identity that delivered significant growth.Learn more
Wheatley Group & GHA
Creating better lives
The Wheatley Group provides housing and property services to over a quarter of a million people in Scotland, making it one of the UK’s biggest landlords. We’ve worked closely with the group during ten years of radical change.Learn more
NPL: Land regeneration
Transforming land, transforming brand
We defined and developed a brand hierarchy for the diverse group of land development companies making up the UK’s biggest brownfield regeneration business.Learn more
Emaar: Property developers
Emaar Properties is behind some breathtakingly luxurious building projects. So naturally, their new website had to reflect an exceptional level of quality and exclusivity.Learn more
Creating the property brands of tomorrow
Showcase property clients
We work with these brands to create experiences that differentiate their propositions and open up new revenue streams.