We accelerate growth, drive down costs and create new value.

Private Equity

We support Private Equity clients with Digital Due Diligence to assess risk and opportunities in target investments, and we assist portfolio companies to digitise, transform and innovate to exceed their strategic objectives and value creation potential.

Digital transformation expertise, deep sector knowledge and 20 years of invaluable experience.

Sector Expertise


Digital consultancy and transformation services for healthcare service providers, medical supplies business, health-tech and supply chain partners.


A space that's ripe for disruption. Transforming brands and user experience for professional services, outsourced solutions and B2B supplies and equipment suppliers.

Tech businesses

We love technology. Our focus for tech businesses is in marketing and brand development - this is where we maximise growth and increase value most.

Energy & Utilities

Transforming the big six brands and supported the growth of PE-backed businesses. We have helped our clients generate over 2 million energy consumers - no other consultancy knows this sector better.

Retail & Consumer

Creating stand-out brands and developing marketing campaigns that cut through the noise. We have provided fully integrated E-commerce and fulfilment solutions and invaluable digital support for B2C-focussed portfolio companies.

Insurance providers

We've built brand propositions for global players, created award-winning online user experiences and created huge value for dozens of life, general and health insurance providers.

Challenger banks

From PE-backed Shawbrook Bank to CYB's B brand - we have launched powerful disruptors in the fast-changing banking landscape.


The digital landscape is transforming the property sector. With more consumers relying on smart devices to support their domestic life, the demand for digitally-enabled brands is growing exponentially.

Travel & Leisure

Our leisure time and our ability to explore have become more precious than ever. Our expertise ranges from global brands like Rocco Forte and IHG to KSL's expanding hotel portfolio. We are travel sector experts.

Our Private Equity Credentials

Download our full private equity credentials and see how we can transform your brand.


Maximise value creation and growth across your portfolio companies.

Meeting portfolio business challenges

Digital Assessments

Understanding your digital opportunities.

The first step in most digital transformation programmes is to understand precisely where the portfolio business is today – what products and proposition look like, how they fit together and what the current digital tools consist of. We’ll establish what your customers think and need and where their (and your) pain points are across the various journeys and touch-points.

Strategy & Consulting

Creating transformational digital strategies

Having a clear digital strategy and roadmap written down tends to energise an organisation, fosters a culture of change, and creates a framework against which to evaluate investment of effort. It should be a living piece that supports your Value Creation Plan and reacts to business priorities (and pace) to help shape the future team make-up and capabilities.

Digital Transformation

Ramping up digital delivery and capability

Determining the barriers to transformation, developing strategies to solve them, delivering solutions for evolved operational and sales performance. Websites, apps, SaaS solutions, reporting and automation. Our digital experts and delivery teams are here to help portfolio businesses ramp-up the delivery of digital programmes, initiatives and tools.

Connected Marketing

Accelerating sales growth

We help portfolio companies to sell more products, to more people by building effective marketing campaigns and simplifying the buying experience. We use data-rich insights to plan, create and execute activity across all digital channels that deliver the most effective, integrated marketing campaigns. Create new value by expanding sales channels, open up new geographies, and out-pace the competition.

Self-serve, Ai and Automation

Reducing cost-to-serve and releasing margin

When ‘sales aren’t the problem’ digitisation is often the key to better efficiency and lower cost to serve. We build connected solutions that increase customer self-service which deflects traditional phone calls and associated costs (as well as increasing customer satisfaction). Working closely with portfolio management teams, we digitise key customer touchpoints and embed quality and consistency throughout, minimising any impact on 'business as usual' activities.

Leveraging Technology

Increasing customer value and lowering churn

With the right digital platforms and user experience in place, EBITA can multiply through increasing your share of wallet. Over the last 20 years we have built a tried-and-tested process that means we will build the right platforms and deliver the right message so that, together, we can shift audience behaviour, cross-sell, up-sell, create post-sale journeys and positively impact renewals and retention.

Let's take on tomorrow.

End-to-end support for PE clients

Pre-deal: D3 tech due diligence service

With digital and disruptive technology changing so fast and impacting business in more fundamental ways, the health of a company’s digital ecosystem can have a profound bearing on value. Portfolio companies’ digital practices, including how customer information is managed and how transparent they are, can have a significant impact. In some cases, resulting in steep fines and reputational damage. Digital Due Diligence from real-world transformation experts is essential to minimise these risks and maximise upside.

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Cyber Security & Data Protection

Our Cyber Security and Data Protection audits ensure your portfolio company’s cyber security practices match the board’s expectations and that they meet the latest Data Protection, GDPR and governance requirements.

Delivery - Digital Transformation

Equator has delivered digital transformation projects for PE-backed businesses over the last 20 years. It may be that your portfolio companies have teams that are stretched, require up-skilling or would benefit from increasing agility. We can help you increase sales, reduce costs and increase share-of-wallet.

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Business Continuity - Virtual Teams

End-to-end support for your mission critical digital services with Equator Virtual Development Teams. Our UK-based virtual development & support teams will ensure business continuity, support and ongoing development are not hampered during this difficult time. ISO 9001, 27001 and PCI certified.

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Lunch and Learn for PE/VC teams

We run 1hr Lunch & Learn events for PE houses across the country. This is a great opportunity to pull your investment and portfolio colleagues together to learn more about digital transformation and the value of digital due diligence. It's free and we can even supply the sandwiches.

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Transforming experiences.

Case Studies

We support PE-backed portfolio businesses with digital transformation services. From simple website upgrades to digitising entire business processes. Our approach helps increase sales, cut costs and leverage untapped value.

Shift to e-commerce, lower costs and increased share of wallet.

Limerston Capital - Tili

We reimagined our client's business - turning a point of pain into a positive opportunity. Today, Tili is a digital platform on which 20,000 people manage their home moves proactively every month with over 80% platform engagement and 1 in 5 users buying more than one product.

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KSL Capital

Village Hotels

Over nearly fifteen years we’ve been consistently proactive and imaginative in our contribution to the growing business, addressing challenges and exploiting opportunities.

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Pollen Street Capital and BC Partners

Shawbrook Bank

Applying our full-service offering, we helped define a unique position and personality for this small, specialist independent bank, transforming the brand and its communications strategy.

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KSL Capital


We’ve worked with stylish hotel brand Malmaison for over seven years, using integration to combat the rise of online travel agents and building a website that genuinely reflects the brand.

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EMK Capital

Digital Due Diligence

We carried out a Digital Due Diligence on a New York based tech company for partners at EMK Capital. Diligence was carried out with remote systems access, video interviews and desk research.

Cairngorm Capital

Digitising healthcare logistics

Removing friction, reducing cost, resolving data limitations and facilitating entry into adjacent sectors and accessing more of the ‘customer purse’.

Limerston Capital

Digital Transformation in HR

Replacing legacy systems with a fit-for-purpose ‘Workflow Engine’ and future-proofed platforms for an outsourced HR business based in the UK.


A private viewing for Equator

We reviewed a specialist fine art platform for our NYC-based client, creating value and minimising risk for both users and administrators.

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What we think.

Thought leadership

Private Equity Webinar - August 20, 2020

Are you, your target companies and portfolio businesses ready to take on tomorrow?

We discuss emerging themes pre-deal, post-deal and as companies get ready for exit. Hosted by Chris Gauld, digital transformation strategy advisor and award-winning entrepreneur helping high growth PE-backed businesses achieve scale and deliver diversification and digitisation.

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Clients in the PE sector.


As well as supporting global brands, Equator has significant strength and a solid track-record in the Private Equity arena. Here is just a sample of the houses and portfolio businesses we have worked with.