An integrated partnership
As part of our ongoing partnership with HTC, we were invited to support on the creation and delivery of their first global integrated brand positioning campaign. Working alongside Deutsch in New York, we developed the YOU concept into print, TV and digital assets.
In late 2009, we worked with HTC to launch a global advertising campaign based on HTC's new Quietly Brilliant brand positioning featuring the tagline, 'You don't need to get a phone. You need a phone that gets you.' This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.
A phone that gets YOU
We worked with HTC to create the pan-European brand launch campaign - an integrated strategy that encompassed television, press, outdoor and online. The campaign was focused on driving broad, global visibility and understanding of HTC's unique brand promise - that it's all about you. Rather than focusing on devices, the campaign highlights the ways in which your phone becomes part of your life.
We put HTC on the map
As HTC's first global advertising campaign, it was rolled out across 20 countries in Europe, Asia and the US.