Cooking up an integrated approach for Harvey Jones

Harvey Jones

We developed an effective and efficient marketing strategy for this luxury kitchen design business, with some mouthwatering results.

Increasing performance through integration

Harvey Jones is a rather exclusive kitchen business. They’ve been designing and installing luxury, bespoke kitchens in the UK for over 40 years. At Equator we’ve had the pleasure of working with them since 2018, delivering an integrated and strategic approach to marketing campaigns.

 

When we first became involved with the brand we identified inefficiencies in digital marketing performance, and promised to drive more leads while increasing conversion. We did it with an integrated strategy across PPC, SEO, outreach and digital media.

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Integrating search

Our holistic search strategy meant we could boost Harvey Jones’ presence in the marketplace, grow traffic, and deliver a brilliant conversion rate.

 

We improved relevant keyword term targeting across paid and organic results, developed more engaging copy to bolster keyword relevancy, identified opportunities to increase budget efficiencies, and showed how to maximise the best performing campaigns.

Driving relevant traffic

By introducing hyper-targeted bidding strategies and messaging across PPC and social display, we made sure campaigns reached the right audience. Layering audience and geo-location targeting on top of this boosted relevancy, increasing conversion exponentially.

Ongoing refinement and learning

A key factor to our approach is learning and adapting through innovative testing strategies and continual trend analysis. This creates new opportunities for campaign growth, and gives us a robust plan for continuous improvement.

Increasing performance

Results

Comparing performance in January 2020 with a year earlier, we see

41% more appointment requests

57% more brochure requests

10, 249 total leads

an 80% increase in the conversion rate for brochure requests