As a leading name in the funeral planning industry, we thought it would be highly beneficial for Golden Charter to publish their data in a useful guide on their website. The average cost of a funeral is something that affects all of us and getting content with details on this would allow us to expand outreach opportunities that would increase the online visibility of the brand.
25% increase in average link domain authority.
Better quality links.
With new, informative content on the site, out with the Golden Charter blog, we were able to create higher quality links than we had previously. The average domain authority of our placements jumped up from an already respectable 40 to a very strong 50. This is comparing the 12 months before the content went live, and the 12 months after.
Expanding our reach.
Armed with the new quality content, we knew we could adapt our Outreach strategy to target better quality sites, as the metrics in the Cost of a Funeral page paint such an interesting picture for the user. Having quality site content gives us a much greater opportunity to place links in front of our target audience, naturally. This allows SEO value to flow back to the Golden Charter domain.
Connecting with our Audience.
When approaching sites for link opportunities, we were able to pitch content that had a broader scope, due to the informative nature of the new Golden Charter page. While we might have focused on sites that were related to eldercare topics, we could now roll out our site targeting to financial, lifestyle, and general interest resources. Exposing the brand to relevant, engaged audiences gave the domain a chance to perform better in the rankings.
Stronger domain authority gives better keyword positions.
Following the increase in high domain authority, relevant links, we saw the average of tracked keyword rankings increase from 21 to 18. 123 terms now ranking in the top 20. Additionally, the new page now ranks for 97 competitive terms, bringing the Golden Charter site into a much broader range of search results. This ensures more people are landing on the site and finding out useful information about Golden Charter’s funeral plans.