A brilliant challenge
Working with JWT London we were challenged to create a stunning campaign to promote the world’s highest quality diamonds to audiences across Asia.
Looking at the placements picked for the campaign we realised that the environment was incredibly crowded and noisy. The opportunity arose to create a campaign that would create a stark contrast in these environments – to counter noise with beautiful simplicity.
A code-generated Diamond
The concept became a challenge to craft a stunningly simple, but beautifully crafted visual. We decided to create a code-generated, animated diamond. The realistic-looking animation required some advanced development to render it’s many reflective facets. We were incredibly proud of the result.
A stand-out product
The result was a stunning campaign that tested the limits of what’s possible in banner animation, worked within the strict file size limits of the placements and delivered truly standout product for Forevermark.