Forevermark

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Forevermark Asia Display

Working in consultancy for JWT London, we developed this digital display campaign for the Asian market.

Inspiration

A brilliant challenge

Working with JWT London, we were challenged to create a stunning campaign to promote the world’s highest quality diamonds to audiences across Asia.

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Connections

Beautiful simplicity

After looking at the placements picked for the campaign, we realised that the environment was incredibly crowded and noisy. We knew we had to create a campaign that would create a stark contrast in these environments – to counter noise with beautiful simplicity.

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Ideas

A code-generated Diamond

We were faced with the challenge of creating a stunningly simple, but beautifully crafted visual experience. We decided to create a code-generated, animated diamond, which required some advanced development to render its many reflective facets and create a realistic-looking animation.

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Big numbers

A stand-out product

The result was a stunning campaign that tested the limits of what’s possible in banner animation, worked within the strict file size limits of the placements and delivered truly standout product for Forevermark.