A brilliant challenge
Working with JWT London, we were challenged to create a stunning campaign to promote the world’s highest quality diamonds to audiences across Asia.
After looking at the placements picked for the campaign, we realised that the environment was incredibly crowded and noisy. We knew we had to create a campaign that would create a stark contrast in these environments – to counter noise with beautiful simplicity.
A code-generated Diamond
We were faced with the challenge of creating a stunningly simple, but beautifully crafted visual experience. We decided to create a code-generated, animated diamond, which required some advanced development to render its many reflective facets and create a realistic-looking animation.
A stand-out product
The result was a stunning campaign that tested the limits of what’s possible in banner animation, worked within the strict file size limits of the placements and delivered truly standout product for Forevermark.