easyMobile.com

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easyMobile.com

We helped launch a brand new SIM-only mobile offering that would deliver market-leading value to customers in the UK.

Inspiration

A collaborative approach

We were thrilled to be back working closely with the team at easyGroup, and this project turned out to be more than just a standard website design. We worked collaboratively with the easyMobile team and their other agencies to develop a revised brand strategy from the ground up.

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Connections

Re-connecting with the family

The easyMobile offering had been on the market for 2 years when we were asked to look at the web offering and the overall branding. We found that there were branding issues due to a disconnect with the main easyGroup ethos so we set about rectifying those by bringing the look and feel more into line as well as developing a new proposition for easyMobile.

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Ideas

Simply does it!

We wanted to express that this SIM-only product offered a quick and easy way to get up and running with a mobile or even use it as a spare. We designed the website to support the proposition with a very simple interface and the facility to merchandise the handsets offered with the SIM cards. In addition, we included room to poke a stick at some of the big players in the market.

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Big numbers

Light-hearted and engaging

The result was an engaging, light-hearted solution that connected with the core brand values to bring a sense of personality and value to the experience. The simplicity-driven approach made signing-up completely effortless.

If you’d like to talk to us about brand development and UX, we’d love to hear from you