A Magical Partnership.
Disney came to us with the challenge to create a new online platform for their Disneymedia+ business. The brief was to showcase the partnerships and opportunities on offer across Europe, the Middle East and Africa. It had to include case studies on successful promotions and campaigns, as well as details about working with Disney. It was crucial that the new business-to-business site would simplify the partnership process, offering a wealth of information and numerous calls to action for companies looking to submit enquiries.
The brief requested a simple but effective site to facilitate communications with prospective and existing business clients. It had to be a tool for Disney’s sales teams, showcasing hand-picked case studies in an engaging and informative way. Disney identified that the main target audiences would be media companies, creative agencies and other brands. We set ourselves the target of connecting with them by creating an experience that balanced intuitive features of Umbraco and the magic of the Disney brand.
Designed to inspire
We knew that in order to be an effective selling tool the website really had to embody everything Disney. The site was designed to inspire audiences with a highly visual experience that brought the famous Disney characters to life as well as showcasing the possibilities of partnering with the brand. With so many assets, it was important that the site was easy to maintain too . We achieved this with a user-friendly Content Management System that allows them to easily manage case studies, images, products and news.
A platform that connects
The final product is a site we’re incredibly proud of and is making a huge difference to the DisneyMedia+ business. Feedback from the Disney team has been incredibly positive and the site has now been translated into 3 additional languages to create a coordinated approach across all key European markets.