Part of a long-lasting relationship
We had already been working with De Vere for some time when the hotel company was bought by AHG. Thankfully, we were retained and asked to develop a new site that satisfied their ambitious plans for the brand.
The Big Number
We increased online sales by 40%
The site overhaul as part of our integrated work for the De Vere brand online delivered large, tangible returns through improved effectiveness.
A challenging brief
Our brief was quite a tricky one; as well as buying De Vere, AHG had also bought Verve Venues (a meeting and conferences brand) and wanted to merge the two companies. Our task was to realise this vision without losing loyal customers from either entity by confusing them or diluting the brand experience they had previously enjoyed. In addition to this, De Vere had decided to split the product offering creating two levels of leisure experience making a range of hotel products to suit different customer groups.
A mix of business and pleasure
The website was carefully designed based on thorough user research, conducted in our usability lab. We worked hard, investigating different customer types, understanding their motivations, and developing the site architecture around the information we had gathered in order to create a site that was elegant and intuitive to use.
40% sales growth year-on-year
The new site delivered in spades, boasting features that engaged the visitor with a seductive, luxurious animation to introduce the new brand; interactive maps and golf course guides to provide more information in an interesting and easy to use way; and finally, a completely overhauled route to booking that streamlined the process from entry to sale. As well as growing sales, the site drove higher value bookings too – increasing the average order value by over 120%.