How could we use digital to transform the brand – from an insurance company into a life-long, health partner?
Our challenge was to realise this vision by connecting platforms, content and communications to support lifelong wellbeing, enhance the value of the brand and reduce claims. A truly transformative goal.
Our strategy transformed the role of digital from being simply a sales and claim channel – to a connected omnichannel experience meaning AXA PPP could maintain and improve their customers’ health throughout their lives.
To achieve this, we focussed on using data, CRM and product diversification to build deeper relationships with customers.
The journey of transforming the brand into a wellbeing partner meant delivering initiatives that support customers in more healthy ways throughout their lives. It also meant that customers could get support effortlessly through features such as online chat and video calls with medical experts.
Over 10 Years Together.
AXA PPP is now the UK’s fastest growing business unit in AXA and their global leader online.
AXA PPP Health and Wellbeing Experiences;
- 237% increase in visitor sessions
- 404% increase in organic traffic
- 227% increase in transactions
- 176% increase in revenue
- Social Buzz Gold
- Drum Search Gold
- DADI Digital Strategy Silver