Strategy-&-Insights_MarketingStrategy_Header.png (1)

Strategy

Integrated Strategy.

With time online spread across more devices, with more choices to navigate, what's the best way to sell successfully?

Equator can help you develop a marketing strategy for the digital age that considers place, promotion, price and product. But we don’t just stick our fingers in the air and hope for the best. We plan. We research. We listen. We adjust our thinking as times change and together we’ll make sure your marketing drives real value, both now and in the future. Beyond our initial meeting and workshop, we continue to review your marketing strategy so it evolves to deliver for your business, no matter what changes.

light.jpg

Attribution modelling & reporting

Our data-driven approach to attribution makes for more efficient and effective campaigns.

In the connected world more elements of your communications are always-on and need to work in harmony with your campaign related messaging. Our data-driven approach enables us to manage your channel attribution in a more flexible, proactive way than ever before. The result is more accurate planning and the ability to change and re-plan on-the-fly to get the most impact from your budget, even when things change.

Integrated campaign planning.

We don’t just plan in isolation, we join things together.

Whether it’s AdWords and apps, sites and SEO or banners and blogger outreach, we ensure these parts work together to achieve the most for our clients. Planning for the customer journey is at the heart of this. So we make sure we know your audience and where we need to reach them. Then it’s about joining them together – to connect your brand with customers. Our thinking has always been collaborative - working closely with your business and your other partners to ensure the most connected and effective plan.

Design-&-Development_Commerce_Header.png (1)

UX optimisation and CRO

Improving the experience people have with your business is critical to creating loyal customers.

We use data to help you understand who’s coming to your site – from potential to current customers and those you want to retain and re-entice. ‘Experience Optimisation’ isn’t just about improving your conversion rate. It spans the whole user experience, includes all stages of the customer lifecycle and involves measuring, shaping and evolving a user’s relationship with your content.

 

Our iterative approach fuses the knowledge we’ve gained working with sectors like travel, utilities and retail, with rigorous testing and objective analytics. Combining these insights, our User Testing Team refine what they learn to create a tailored optimisation strategy based on how real users think about and interact with your site or service. And if you need help beyond digital, no problem. Whether it’s planning a new service, new product or changing up your marketing, our real-life insights into new and existing customers can create relevant plans to boost your Return on Investment.

Market research, focus groups & reports.

Life moves quickly – and keeping up with data, news and trends can take more time than you have.

We help brands learn more about competitors, customers and empower them to create new business models, revenue streams. Taking information and distilling it into practical knowledge takes time and effort. But as the core of any effective marketing strategy, solid insights are vital. We guide you through the best way to uncover the data you need to take your business forward. And we’ll help you discover competitive advantages to create new revenue sources. Together we’ll derive the insights that enable fast, decisive action to improve your business.

Find out how we can help create a marketing strategy for your brand.