It's about way more than paid ads in search.
Paid ads in the search results pages is only part of PPC. Today, it also extends to Search Remarketing, Google Shopping, Hotel Ads, Mobile Ads and YouTube. Over a million businesses rely on Google Ads (formerly AdWords) to grab customer’s attention and connect with them online.
Connecting all the marketing channels.
As PPC Specialists, we know how PPC can fit in with the wider digital marketing strategy. Our integrated approach considers activity across all marketing channels to drive high-quality traffic at the lowest possible cost. In fact, we’ve reduced our client’s Cost Per Actions (CPA) by 20% and increased conversions by 31%. From extensive keyword research, campaign creation, automation and smart solutions, to using industry leading PPC tools, we know search inside and out.
As Google Premier Partners, we’re ahead of the curve and at the front of the line for testing their new products – giving you the competitive edge. Our Google Ads and Google Analytics certified team’s years of experience is backed by specialised knowledge that delivers big results and tailors strategies to achieve your business objectives. In recent years, we returned over £20 for every £1 our clients invested.
Make the most of Google Merchant Centre.
We can help you set up your Google Merchant Centre, build your product data and create and manage your campaigns. As part of our PPC Team, we're fully AdWords certified too, so we can help you run stronger ads. Google Shopping campaigns are more impactful than text ads because they showcase what you’re selling with a photo, title, price and more. This gives people a stronger sense of your product and drives more qualified traffic directly to your website. Shopping campaigns can also increase your presence on search. More than one ad can be displayed within the relevant search engine results page - even alongside your paid text ad and organic listings.