Media planning & buying
A vital part of any marketing strategy.
Display advertising has come a long way since banner ads and online media planning. It’s now a vital part of any marketing strategy. When it comes to managing campaigns, we’re different. Our smarter, hands-on approach means we take care of it all - from planning, buying, creative development, trafficking, ad serving, reporting and optimising. And we use industry-leading tools like DoubleClick, comScore and Google Analytics to make sure we equipped to make smart decisions that optimise performance. With a not-so-little black book of over 350 of the best media contacts and no contract ties, we’re pros at negotiating excellent deals so you get the best rates.
Digital Out Of Home Advertising (DOOH)
At the forefront of emerging digital media.
At Equator, we’re at the forefront of emerging digital media. Digital Out of Home advertising (DOOH) is no exception. Set to outdo mobile to become the fastest growing media channel in the next five years, DOOH is transforming the traditional billboard into an amplified interactive brand message that grabs attention, using digital billboards, cinema advertising and interactive kiosks.
Working closely with our Innovation and Design team, we also plan, buy and measure digital media formats to incorporate cutting-edge technology like programmatic, dynamic and real-time content, beacons, Near Field Communication and augmented reality.
From media planning, buying, creative development and execution, our targeted campaigns put your brand front and centre.