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Content Marketing

Content marketing.

Stories that connect, motivate and get people talking.

Stories connect us and transcend medium. A remarkable brand story can increase visibility in search engines, fuel social community growth and directly increase sales by motivating people to move through customer journeys. In the digital world, connected stories are so powerful they’re taking the place of traditional advertising with 70% of businesses continuing to increase the share of budget in this area. Effective content marketing is all about original thinking and a collaborative approach. Our experts in strategy, original content, marketing, social & PR co-create and share highly effective, remarkable stories to help brands create more powerful, longer-lasting connections with their audiences.

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Content strategy.

The right content, expressed in the right way is a powerful selling tool.

We can help you identify ideas, plan and measure the effectiveness of your content. But content strategy isn’t just about the ideas themselves. It’s also about expressing them in a compelling way. So the format is as important as the concept. And we can help with that too. Crucially people need to be able to find your content – otherwise it’s meaningless. So our content strategies also ensure your content is easy to discover, visible to relevant people, and where appropriate, even uses other marketing methods to grab the right attention.

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All about the detail.

Animation

Animation is ultimately about movement – and every frame needs to tell a powerful story. Interactive infographics, explainer videos or even showing users what they can interact with are just some of ways animation can grab people’s attention and leave a lasting impression. Our team is experienced in 2D, 3D, 360 animation, Dynamic HTML and GIF. So whether it’s motion graphics, animation for commercials, brand videos or anything in between, we’ve got it covered. Your story is our story. In other words, we delve into your brand to understand your audience so we can tell a rich, visually dynamic narrative about your business.

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Simple but highly effective.

Interactives.

Interactives are incredibly simple but can be highly effective. As a mini game or immersive experience, they respond to a user’s actions and bring information and ideas to life. In a sea of videos and blogs, an interactive is a great way for your brand to stand out and connect directly with customers.

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Words that connect Worlds.

Copywriting.

If you want to connect with customers, you need to think about more than just what you are saying, but how you are saying it.

 

That’s what good copywriting does. It speaks to customers in their own language. It grabs their attention. It explains why a person should want your product. Then it tells them how to get it.

 

Whether they’re writing websites, display ads, blog articles, social posts or anything else your brand needs to say, our copywriters bring your brand to life and guide the customer through the purchase journey.

 

They can work with your existing tone of voice guidelines, or help you develop new ones – supported by strategy and written with SEO in mind.

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Photography.

Image is everything.

The right photo doesn’t just enhance your brand. It makes an impact without using a single word and influences how people feel about you. If people like what they see, they like your brand. But composing a winning shot is hard. And capturing the perfect moment is even harder. Lighting, timing and any number of other factors shape the end result. Our team specialise in making you look good – in any environment. They’re as at home in nature as they are in a studio or anywhere in between. Our photographers work collaboratively with your brand to understand your aims, develop a clear brief and create visually stunning images that deliver real results.

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Film-making.

Creating a resounding impact.

Even in the digital age of diminishing attention spans, an unforgettable film has resounding impact. It’s an effective way to engage, entertain and excite people about your brand. Narrative, interview, documentaries, branded content – the format is as flexible as your needs. Our storytelling know-how fuses technical and creative vision to craft films that deliver real value to your customers. Our collaborative approach puts you in the director’s seat. This means we walk you through every stage of the process – from pre-production planning and initial ideas to post-production editing and sharing. And we can also help you get your content in front of the right audience

Looking to create a great content marketing campaign? We can help