How we enable energy and utilities brands to take on tomorrow
Energy & utilities challenges
Automation and Digital Self-Service
Maximise efficiency, reduce cost to serve.
Personalised welcome videos that reduce early losses and chatbots that seamlessly handle routine tasks like meter readings and payments are just some of the tools we've created for energy and utility companies.
We've also built advanced My Account platforms, PAYG apps and digital home move assistants that all cut cost to serve.
Increasing Customer Lifetime Value
Increase loyalty and build multi-product sales
Bring your customers onto the right platform at the right time. Minimise churn with effective loyalty strategies, and make life simple as customers approach the end of fixed-term tariffs.
We have developed solutions that have increased multi-product sales and created loyalty programmes with conversion rates of over 50%.
Building stand-out brands of tomorrow
Our award-winning brand experts can help build energy brands that stand out in the crowd. Help cut through the noise, attract new customers and limit the potential for churn with a strong brand proposition.
We delivered a multi-channel rebrand for Spark Energy, branding for Tili and many more.
Maximise payments and reduce bad debt
Create bills and statements that are simple to understand. Drive smart meter uptake with simplified tools. Provide every customer with a personal explanation of their payment plan.
Open the door to micro-payments and collect debt quickly with Milo - our digital debt support assistant.
Integrated campaigns that cut through the noise
As well as developing appealing product and service propositions, our multi-disciplined marketing team deliver effective marketing campaigns that connect display advertising, PPC, SEO and affiliate channels to maximum effect.
We delivered multi-channel, award-winning marketing for SSE that delivered consistent growth and kept the comparison sites at bay.
Omni-Channel Sales Solutions
Drive growth and reduce acquisition costs
Beautiful websites that streamline sales are a given. Our solutions maximise sales, ensure compliance and reduce CPA by connecting lead generation, face-to-face, telephony and online sales channels.
We have designed, built and operated connected sales systems that have acquired over 2 million energy customers for multiple energy brands.
Some of our work that's transforming the energy and utilities sector
Energy & utilities: Transformation case studies
A powerful partnership
Since 2005, Equator has successfully handled over 250 projects for SSE business units, right across the UK and Ireland. Our sector expertise has helped this energy giant improve efficiency, enhance customer relationships and increase platform reliability.
Tili: Digital home move assistant
The world’s first virtual assistant for tenants
Transforming the rental sector with an innovative, friendly new interface and back-end system. And a fresh new brand identity to go with it.Learn more
Spark: Energy retail
Adding a Spark to the energy market
We created an entirely new brand for this challenger energy supplier - then built a chatbot that transformed customer experience and call-centre culture.Learn more
NPL: Land regeneration
Transforming land, transforming brand
We defined and developed a brand hierarchy for the diverse group of land development companies making up the UK’s biggest brownfield regeneration business.Learn more
Bringing harmony to a complex world
How Equator helped Veolia share knowledge across diverse territories and sectors.Learn more
An ambitious brand for an ambitious business
We repositioned an ambitious business working with some of the world’s leading technology brands – highlighting their success in connecting these brands with consumers.Learn more
Energy & utilities sector thought leadership and analysis
Energy & utilities sector reports and webinars
Energy Futures Report
Winning the race for customers and margin in the new energy economy
The energy industry is still coming to terms with seismic shifts; aggressive customer acquisition by challenger brands and intense regulatory, political and social change.Read Report
Utilities Sector Webinar - May 12, 2020
What energy retail brands should do during the COVID-19 crisis
If you are in the Energy Retail business, watch our fast-paced webinar focused on this sector. Delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now, this 30-minute webinar will inspire you on how to get fit for the new post-lockdown world.Watch Now
Transforming energy and utilities for 20 years
Showcase energy and utilities clients
Our experience in the utilities sector covers businesses of all types and sizes. We've created innovative new brands, disruptive business models, more efficient digital operations and optimised customer relationships in both B2B and B2C environments.