Is SXSW going South?

South by South West (SXSW) is the world’s biggest tech conference by some margin. Curiously, it’s also a big film festival and a music festival (if you pay extra). And it’s a noisy place – in every respect. There are stands, talks, tents, street acts, hustlers, stages and a whole lot of activity wherever you look. It’s a lot to take in and no mistake. At any one time there may be twenty different talks or events you can attend with topics as far apart as supersonic jets, emojis and new adjectives for food.