How Stacy came to work at Equator

In the first of our ‘How I came to work at Equator’ blog series, SEO Manager Stacy Nelson talks Eggheads and how she landed in the world of digital.

Are you graduating from university this summer and have no idea what you plan to do? Don’t worry, neither did we! Our dynamic team is made-up of so many different people, each with their own unique journey to our studio in Glasgow’s Finnieston. We believe this mix of energy and ideas allows us to deliver amazing work for our clients, and have a lot of fun along the way. In the first of our ‘How I came to work at Equator’ blog series, SEO Manager Stacy Nelson talks Eggheads and tells us how she landed in the world of digital.

People who know I work in SEO are often surprised to find out that I studied Film & Television at the University of Glasgow. I went from there to working in TV for a year and a half before kind of falling into digital marketing. As it turns out, it’s an excellent fit for me.

TV is a notoriously challenging industry to work in. I was lucky that I only had to do a couple of days of unpaid work experience before nailing my first paid gig as a runner. Permanent jobs are hard to come by, so most people work on a contract-to-contract basis.

My favourite job was my short time on the Eggheads team – yes, it’s filmed in Glasgow! It was my job to look after the Eggheads at the studio, ensuring they knew where to be and when, and plying them with tea and coffee.

In between TV contracts, I was always looking for odd jobs to top up the old savings account. I had a family friend who worked in digital, and she would send me small freelance projects. I wasn’t an expert yet, but I could write a mean product description for your ecommerce site!

At the end of 2012, I sold everything I owned, gave up my flat and got a one-way ticket out of the country. I spent 3 months adventuring, and 3 months living in Melbourne and working part-time with a small new-start website, Again, this was something I fell into through a love of writing. I edited articles and learned my way around the back end of a website.

When the adventure was over, I landed a fulltime role in Glasgow with social media start up; then a digital marketing job for a small, Glasgow-based agency specialising in digital marketing for law firms, where I stayed for two years.

Finally, in November 2015, I applied for an opening at Equator. And the rest, as they say, is history.

My golden rules for getting a job you love

I was asked what advice I would give to graduates at the start of their career. I don’t know what it’s like to graduate now, or next year, or in ten years. But I do have some golden rules that I think will stand the test of time:

  1. Chase your dreams – whether that means pulling those 14 hour shifts for the job you love, or giving it all up to go on an adventure.

  2. Advertise yourself – network, maintain a blog, Tweet, take part in forums, attend conferences and discussion groups.

  3. Tailor your CV for every job – I can’t emphasise this enough! Even if it means sending out one good application a week, instead of 3 templates a day.

  4. Save – I wouldn’t have had the freedom to switch up jobs or go travelling without a little emergency fund. You never know what’s around the corner, but you’ll be sad if you can’t afford it.

  5. Don’t worry – I haven’t detailed all the mistakes and catastrophes that have happened on my journey to Equator, but there were many! Even the most successful people fell before they soared.

People often ask me why I never continued with TV. The truth is, I just didn’t love it. The hours were long, the jobs weren’t secure, and I struggled to get a job doing the work I really wanted to do. I find myself much more content in digital; and also not changing jobs every three months! There’s a great culture here at Equator, with a focus on innovation and staying ahead of the curve. We spend most of our lives at work; make it somewhere you actually want to be.

By Stacy Nelson, SEO Manager

Like to read more? Find out how our Innovation Director Martin Jordan came to work at Equator.