Equator Affiliates attend Performance Marketing Insights London

On 28th October, team affiliates ventured to London to attend the performance marketing industry's leading conference - Performance Marketing Insights - which hosted a unique mix of publishers, advertisers, agencies and networks.

On 28th October, team affiliates ventured to London to attend the performance marketing industry's leading conference - Performance Marketing Insights - which hosted a unique mix of publishers, advertisers, agencies and networks.

The two day event had a packed agenda covering topics including Create, Capture & Cultivate which opened various discussion points and thought-leadership sessions around what is currently going on in the industry and what we can expect for 2016.

Following from his PMI debut in Berlin earlier this year, our very own Action Mahon took to the stage on day one where he presented 'Affiliate Marketing in a Crowded Marketplace' giving the audience very honest & useful hints and tips on what makes a successful affiliate programme, regardless of the size, and highlighted effective ways to add value to the management and growth of your campaigns. We were delighted to welcome a full-house to the talk and a big thank you to PMI for having us.

Two fast-emerging areas we often discuss within the Equator marketing team include content & mobile marketing; therefore it was interesting to gain topical insight from the IAB UK who hosted bite-size sessions which highlighted different types of content and typical characteristics of each type. This break down allowed us to gain a better understanding of what guidelines to follow when choosing the most relevant content to use as part of your digital strategy. With regards to mobile, they identified that the average household now owns 7.4 internet devices, paired with the channel experiencing exponential growth year on year. For us, we are always looking for new ways to connect mobile and affiliate closer together and this session showed us areas we can further research as part of our digital planning for the future.

This year, the event welcomed thought provoking key note speakers. Dave Coplin, Chief Envisioning Officer at Microsoft, looked at the mistakes and assumptions we make in light of the rapid growth of connected devices and discussed ways in which we should re-imagine how we live, work and do business. He discussed the 'digital deluge' and what happens when our attention is removed from the real world. His session looked at ways to drive engagement, productivity and happiness when organisations embrace the full potential of technology and encouraged an open, collaborative and flexible working culture.

On Day Two, England's number one table tennis player, Matthew Syed, introduced us to the concept of 'Black Box Thinking' and shared examples of the way people learn from their mistakes looking at the aviation & health sectors in particular. He examined the mental barriers to achievement and highlighted the importance of accepting your mistakes and how choosing to learn by them will ultimately generate creative thinking and adaptability which both are key factors for success.

To round things off, we had the opportunity to learn more about some really exciting prospects within the industry. Commission Junction & Vouchercloud spoke about the benefits of geo-location. They shared insights to a recent campaign they worked on with Argos, showing how geo-fenced push notifications can drive customer engagement and increase sales. Moreover, Affiliate Window's Kevin Edwards discussed the possibilities cross-device tracking brings along with developments in their commission by assist tool. Both of which we are planning on implementing with our current campaigns, so we found it hugely beneficial to gain a better understanding of the advantages and disadvantages of how these work.

Watch this space!