Equator takes the next step towards cracking mobile...

We are now living in the year of the mobile phone, where mobile search enquiries will overtake those by desktop. Google Guru Martin Kelly takes a look...

We are now truly living and breathing in the year of the mobile phone, where mobile search enquiries will finally overtake that seen by desktop.

It’s no longer the case that we just happen to find ourselves online; we now live online and for a great deal of the time we do so via our mobile devices with the average person checking their phone 150 times a day. Whether that is keeping up to date with emails, checking our diaries, posting on social media or sometimes even making a phone call, we are constantly in close proximity to our shiny mobile best friend. With this being the case it’s our responsibility as an agency to deliver effective mobile strategies for our clients, across all sectors, speaking to customers at the right moments and deliver solutions.

Equator has always had a positive relationship with Google and we collaborate with our friends there time and time again to deliver successful digital marketing campaigns for our clients. I recently attended Google Partner’s Mobile Guru Day which involved taking part in various workshops designed at educating the attendees on how to capitalise on the growing popularity of mobile. This was not only built around the services Google provide but also the analysis we can utilise and mould into a narrative, that paints a picture for our individual client accounts because after all, everyone’s needs are different. Taking part in these workshops and gaining this level of insight meant that I left Google’s HQ as a fully fledged Mobile Guru, one of only forty three in the UK to date.

What does this mean for Equator and our clients?