A day with the innovators of tomorrow

Innovation and ideas is at the heart of what Equator is about, so when we heard that Fuselab Go were looking for volunteer mentors to support their boot camps, we could only say yes!

Innovation and ideas is at the heart of what Equator is about and, as Scotland’s leading digital agency, we have been at the heart of the digital community in Scotland for over 15 years.

So when we heard that Fuselab Go were looking for volunteer mentors to support their boot camps, we could only say yes!

In case you’re wondering, Fuselab Go is a fabulous initiative driven by the Edinburgh International Science Festival (funded by the Scottish Government) to give 15-18 year students the chance to learn about innovation and creativity through two days of intensive workshops, presentations and activities. Promoting creative thinking, innovative approaches and encouraging budding designers, engineers, marketers and strategists to step up an do amazing things, Fuselab is creating a future of smart young entrepreneurial thinking innovators that Scotland needs to maintain its position as a land of invention and creativity.

Set around a fictional near future where students are tasked with creating products or services on a newly found planet with various different habitable areas, they have to overcome environmental challenges, engineering challenges and make their ideas market-ready and successful. Alongside the dedicated team running these sessions, mentors from businesses large and small support the teams in areas as engineering, product design, business strategy & Marketing.

For both sessions in Glasgow, Equator sent senior team members from Marketing & Innovation along to share their experience and skills with the students, guiding them in creating meaningful marketing strategies, understanding their customers and ensuring that they have appropriate strategies in place to take their ideas to market. We gave the students inspiration and guidance, our real-world expertise and, hopefully, our enthusiasm for the ideas they were shaping.

As you can see in the pictures, the students were getting stuck in using every tool at their disposal. From tablets to Lego, plasticine to glue guns, their ideas literally took shape as their pitches were being formed.

At the end of the day, all the mentors marvelled and applauded the creativity and flair the students demonstrated and were proud to play a part in inspiring the next generation to be people of invention and ideas.

And whilst they may be a few years away from joining Equator, we’re looking forward to welcoming these future thinkers through our doors in years to come and make sure we continue to be the Ideas Agency well into the future!

Thank you very much to Edinburgh International Science Festival (@edscifest) for inviting us to participate. It’s a fabulous initiative we recommend others to support!

by Martin Jordan, Innovation Director