TOA Day Two – The Everything of Internet
Everywhere you look, there is someone talking about the Internet of Things, a world where everyday objects are connected to the internet, talking to each other in a bid to make our lives easier, more interesting and fun. And, let’s not kid ourselves, this is going to be a massive area for everyone concerned. Certainly, at Equator, we’re getting into the IoT in a big way.
However, if I were to extract a theme from the various talks and events in day two, the really exciting stuff going on revolved around people taking an area and attempting to own EVERYTHING in it.
We heard from a company who has decided to take photos of the entire planet, every part of it - every single day. By launching over 100 satellites, each of them not too much bigger than a golf bag, and having them sweep around the world, they intend to be able to offer scientist, geologists, environmentalists and urban planners the opportunity to see the world developing day by day. And excitingly, they’re opening up this data for the likes of you and I to play with and connect with.
We heard from another organisation who intend to look at the data in food (all food!) and map it out. Why? This company believes that there are medicines, treatments and tinctures in all our food waste, from apples to wheat kernels that could be saving lives. In simple terms, they expressed the size of their task (and the scope of the opportunity) as understanding that, in a single apple, there is more data than there ever has been within Social Media since time began.
And thirdly, we heard from an incredibly innovative organisation who has made it their mission to tie together the world of Beacons, these simple transmitting devices that, in the next year, are likely going to be everywhere! Their goal is to build a central database and cloud management platform for these Beacons that allows business to interact with every one of them. Already, this organisation has a database of 13,000 live beacons across Germany, capturing the interactions of 11m individuals on a daily basis. When you think about what that means, they can get an amazing, detailed picture of interactions that even Google or Facebook could never get.
All in all, what TOA told me on day two is, that if you have an idea or a concept, you’d better go BIG or go home. Because when you go big, the potential opportunities your idea create end up being even bigger than the big idea you had to start with. Every one of these organisations was at TOA, not to boast about how great they were but, to encourage the audience to participate in their projects and to find new and exciting use cases for the work they had created.
And it is in this global co-creation and participation that I believe so much of the exciting future of EVERYTHING exists.
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