Equator at Edinburgh College
Edinburgh College has been running ‘Guerrilla Days’, where students take part in short projects which they work on throughout the day with industry practitioners.
On Wednesday 29th April, Equator’s Art Director Stephen Noble and Creative Director Patrick Bjorkman travelled through to Edinburgh College’s Granton Campus to conduct their very own Guerrilla Day to the HND Visual Communication Graphic Design Course.
The students, who were fast approaching their final graded unit for the year, took time out of their preparation in order to participate in the challenge presented to them by Stephen and Patrick.
They were briefed on the task at 9.15am, which was to invent an app for a client - specifically tailored for the New Apple Watch.
The Apple Watch has been promoted as Apple’s most innovative and personal device yet – unlike anything that it has ever produced before. And so this became the students’ challenge – to not only devise an app concept that is useful, but also one that could only be used on the Apple Watch.
After the brief, the class split into teams of four and began developing their concepts. While they worked, Stephen spent his time offering his advice and expertise to each group, in order to help nurture their ideas into concepts that could be developed for the real world.
Within their teams, the students worked towards their final presentations that took place at 3pm.
The creativity and enthusiasm shown by each and every student delivered wide variety of innovative concepts that completely exceeded the expectations of Patrick and Stephen.
It was an informative and inspiring day for the students, many of whom have expressed an interest in swapping their current graded unit in favour of continuing to work on their ideas for the Apple Watch. Our Equator directors thoroughly enjoyed their day at Edinburgh College as part of the agency’s commitment to promoting partnerships with education bodies.