Who says there's no such thing as an original idea?
Bridging the gap between education and industry is something we are passionate about at Equator.
We have therefore been working with the City of Glasgow College on a project to give its creative students a taste of what they can expect in the real world and also open their minds to job opportunities they may not have previously considered.
Coming up with creative campaigns and pitching your ideas to a prospective client is one of the most exciting and nerve-wracking aspects of the job so we set the students a brief to come up with ideas on how to promote a brand sponsorship of the Commonwealth Games.
They were split into groups each with a design, journalism and professional writing student and asked to come up with a campaign bridging different marketing disciplines.
They were then asked to pitch those ideas to a panel consisting of Equator’s creative director and co-owner James Jefferson, art director Stephen Noble, head of PR Pauline McLaughlin and the City of Glasgow College’s head of creative industries James Wilson.
We were blown away by the results.
From Sean Connery bungee jumping from the Finnieston Crane to a Big Brother style eco house in George Square, their ideas were big, bold and truly original.
The winning team; Niall Mulholland, Claire Monaghan and Steven Saltwell impressed us with their strong creative, inspired TV ad and gadgets. But ultimately it was the conviction with which they sold their idea and demonstrated how the campaign would work across a number of different channels that won us over.
We are looking forward to welcoming them to Equator to learn more about what we do in the coming months.
We really hope that the students enjoyed working with us on this project and learned a few things along the way. We certainly had fun being at the other end of that pitching process for once.
Most importantly, we were inspired by the level of talent, enthusiasm and creativity from the students we met and, at a time when we are growing our team in Glasgow, it’s encouraging to know that there is so much up and coming creative talent in the city.
For more information on current opportunities at Equator visit /join-us/current-vacancies/.