Twitchoo: Mapping the Health of the Nation
Equator is leading the way in creating interactive tools that not only boost social audiences and generate shares, but have a positive impact on SEO.
In recent months we have created the Shapeshifter tool for AXA PP healthcare which illustrates the impact excessive eating and drinking throughout December has on your health.
The Twitchoo, also for AXA PPP healthcare, is currently using Twitter to map the health of the nation. The tool is a colour coded map of the UK and Ireland broken into regions, showing which areas in the UK are suffering from cold and flu based on live tweet data. It ranks each region on a colour-coded scale to indicate which regions have the highest and lowest rates of cold and flu. Refreshing every 15 minutes, it gives a real time picture of the health of the nation.
These projects are great examples of Equator’s integrated approach, drawing from our creative, content, SEO, design and development expertise. Both have exceeded ambitious SEO and social targets.
For more about how the Twitchoo was created read Paul Aikman’s post on Buzzword Overload: Getting Social with Big Data.