The Macallan makes digital top 10

As a result of our digital work with The Macallan, the premium brand has been boosted into the L2′s Spirits 2014 Digital IQ Index top 10!

As a result of our digital work with The Macallan, the premium brand has been boosted into the L2′s Spirits 2014 Digital IQ Index top 10!

Our team worked closely with the luxury whisky brand to design and develop an award-winning new website which perfectly blends The Macallan's rich heritage with its luxurious and contemporary brand image. The new site, along with the groundbreaking Masters of Photography competition, also developed by our team, helped to boost the brand 37% from number 29 in last year’s index.