Swingometer gets Equatorised

Equator has partnered with HeraldScotland to create a unique new tool giving the Scottish referendum debate a digital twist. The Equator Twitterendum monitors the sentiment of tweets related to the referendum in real time to see who’s winning the debate on social media.

Equator has partnered with HeraldScotland to create a unique new tool giving the Scottish referendum debate a digital twist.

The Equator Twitterendum monitors the sentiment of tweets related to the referendum in real time to see who’s winning the debate on social media.

A contemporary take on the conventional election swingometer, the Twitterendum will be hosted on HeraldScotland until polling day on September 18th.

While it does not provide an exact science in terms of predicting the outcome of the referendum, the unique tool provides instantaneous data on how the news agenda impacts the mood of the “Twitterati” as the campaign gathers momentum.

Grant McLennan, the Equator developer that created the Twitterendum, said: “There is a theory that there is a direct correlation between the amount of "talk" surrounding a campaign and the number of votes that campaign receives on polling day. This method successfully predicted the US Congressional Election in 2010 1.

“Though the holes in the model are obvious the point is not necessarily to predict the results, rather it is to provide a tangible handle on the current trend of debate upon Twitter.

“I think the real interest is the connection between the news and opinion. Large shifts in opinion are usually mirrored by headline stories. It is this connection that provides insight on both the behaviour of human opinion and the accuracy of attempted opinion shifting press releases.”

See the Equator Twitterendum here.