Say hello to the social app of 2014 (...so far): Jelly

It’s the latest social media app to take the world by storm but will it have the success of the likes of Instagram and Snapchat? Only time will tell but until then let us introduce you to the hot new social app...

It’s the latest social media app to take the world by storm but will it have the success of the likes of Instagram and Snapchat? Only time will tell but until then let us introduce you to the hot new social app...

Jelly is a product of a start up company which was set up in 2012 by one of Twitter’s co-founders Biz Stone. The app is available for android and iPhone and has been described as ‘part search engine, part question-and-answer service and part photo-sharing app”... simple enough to understand but what’s it like to use?

The app is a crowd-sourcing service that acts as a mobile social network and allows you to take a photo of something and ask a related question. It then lets your circle of friends on Facebook and Twitter answer the question for you. Your friends can also pass on the question to people out with your own network.

So why not just ‘Google it’ you ask?

Jelly has ultimately been designed to search the minds of your social networks to find the answer to the questions that everyone’s been asking. You can also help your friends and family in your online social circle to find the answer too. Ultimately it’s all about ‘helping the community’ and I guess it might make you feel good for a brief moment.

The creators of the app stated on their blog recently that “Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information from algorithms”

What benefit will it bring to brands?

It comes as no surprise that on-the-ball, social media embracing fashion retailer ASOS was already quick on the mark when it came to using the app as part of their expanding network.

ASOS invited users to take part in a contest where participants can answer their question and win some fashion goodies for doing so.

You have to hand it to them... it’s a good use of the app. ASOS will have achieved an insight into how well their consumers know their brands, they’ve encourage consumers on-site and in the end, it’s a great way to promote a healthy consumer-brand relationship by thanking fans for their participation and involvement.

What are your thoughts on Jelly? Could it be worthwhile investing time into? Share your thoughts with us below or on Twitter