HTML5

Flash really has been the go-to format of choice with lovely little gifs as back up. The IAB is hoping to change this standard, however, bumping out Flash for HTML5.

Flash really has been the go-to format of choice with lovely little gifs as back up. The IAB is hoping to change this standard, however, bumping out Flash for HTML5. There is a lot of movement and support behind this with some big-name publishers like AOL and Time with the thought that “to guarantee the ads you pay for actually appear and look great on all screens, you should insist to your ad agencies that your advertising creative be developed in a mobile-compatible format”. The truth is, with portable screens, advertisers need a better way and this is a good time to set a standard within the realm of HTML5.