Firefox Gives In

It’s all fine and dandy to create an internet utopia, where geeks roam free and candy apples and foot rubs are given away at a whim. But eventually the fun stops when someone realises that neither candy nor foot rubs come free. And that, my friends, is where Mozilla is.

It’s all fine and dandy to create an internet utopia, where geeks roam free and candy apples and foot rubs are given away at a whim. But eventually the fun stops when someone realises that neither candy nor foot rubs come free. And that, my friends, is where Mozilla is. The guys who have so publicly denounced ads (we blogged about this last year) are now turning suit. Firefox users, who are used to the 9 boxes, called Directory Tiles, will see “sponsored content” in some of the tile spaces. True to its transparent form, these Firefox ads will be clearly marked as sponsored. Though we’re uncertain about how much time people spend on that page, it could be capturing people in a “what now?” moment and this format could grow legs.