Social Media and Christmas – A match made in heaven

While many channels are slowing down for Christmas in digital, social media is about to get even busier with millions of people uploading Christmas memories and sharing their Christmas celebrations. For this reason, brands and businesses need to remember that users are still connecting online via their favoured social channels and should make it their upmost priority to keep fans and followers engaged with brand messaging throughout the holiday period.

While many channels are slowing down for Christmas in digital, social media is about to get even busier with millions of people uploading Christmas memories and sharing their Christmas celebrations.

For this reason, brands and businesses need to remember that users are still connecting online via their favoured social channels and should be making it their upmost priority to keep fans and followers engaged with brand messaging throughout the holiday period.

Christmas is a prime opportunity to get your fans and followers connecting with your brand online with lots of great engaging activity such as daily advent competition – by entering their email address and signing up to your newsletter via a Facebook app, they’re rewarded with the novelty of opening an advent calendar door to find something special behind it i.e. a promotional code to use online or in-store.

Or get users to do the talking for your brand on social media with unique hashtags and a call-to-action to share their moment with your brand products over the Christmas spell. Not only will this inspire other users to get involved and promote your brand to their own social following but it offers user-generated content for your brand to re-use next Christmas or even directly after.

However, keeping on top of your social strategy through the festive season doesn’t have to require giving up your own holiday time to schedule content or manage your community – various options such as scheduling tools and hiring a social media manager through an agency to keep the conversation flowing with your audience.

If you would like more information on how to manage your social networks over Christmas, feel free to get in touch with our expert social team.