Running a successful affiliate campaign

Is your New Year’s resolution to better your affiliate campaign? Well look no further, the affiliate team here at Equator has complied some key tips for running a successful affiliate campaign.

Is your New Year’s resolution to better your affiliate campaign? Well look no further, the affiliate team here at Equator has complied some key tips for running a successful affiliate campaign.

Strategy

Whether you have long or short terms aims, it is really important to have a strategy in place for your affiliate programme. An overall strategy will allow you to set goals and targets helping to maintain the structure of your programme and the day to day management.

Plan budgets

Plan your budget prior to launching your affiliate campaign to ensure you have enough budget to schedule promotions, cover peak periods and, most importantly, pay your affiliates in a timely manner.

Attend industry events

Attending industry events offers great networking opportunities allowing you to raise the profile of your programme, meet key contacts and further your industry knowledge.

Set up meetings

Face to face meetings are essential when it comes to running an affiliate campaign, allowing you to build relationships with key partners as well as brainstorming and discussing new ideas and opportunities