Maximise sales this Christmas
Christmas is without a doubt the biggest e-commerce event of the year so we have looked at some market trends and consumer behaviour to determine how the affiliate channel can be used to maximise sales this festive season.
With consumers choosing to shop online rather than in-store, they are just one click away from finding a better deal offered by competitors. In order to convert price savvy Christmas shoppers, consider presenting them with special offers, free delivery or a discount code to secure the sale and reduce loss of sales to competitors.
Free delivery also helps to reduce abandoned shopping baskets, according to a recent article so consider offering reduced or free delivery to increase conversion. Free delivery offers could also be used tactically to push up average order values, for example, if your average order value is £50, free delivery could be offered on orders over £65 encouraging consumers to spend more to get the deal.
Mobile commerce is also on the rise this festive season however, there is potential for technical of tracing issues that may impact the affiliate channel. To avoid any mishaps over the holidays, make sure your tracking is tested rigorously and that your affiliate network has their tracking technology on the most popular mobile devices to ensure affiliates are properly credited for mobile truncations.