Google Trends asks: “what do you mean?”
Ok, so this is not technically a PPC development but as it’s a tool the Equator PPC team frequently use, we have sneaked it in this month’s insights. At the start of December, Google Trends underwent an upgrade, allowing it to better measure interest in the topic you were actually looking for.
Up to this point, when users searched for words that could easily be applicable to more than one topic (e.g. Glasgow could include things like the city itself or Glasgow University) Google Trends could quite easily provide interest levels in the wrong topic. With this roll-out, ambiguity is reduced with the advent of ‘topic predictions’ from which you should be able to select the query you were after in the first place.
Beyond clearing up these uncertainties, misspells will be counted automatically when Google deems they probably mean the same thing (e.g. m&s will now possibly include m7s).