End of Adwords Offer Extensions
A member of the ad extensions family since February, Offers gave advertisers the opportunity to promote special deals below their main PPC ad. Users clicking on this link were then directed to a Google-hosted landing page, at which point they could print out the offer or save it to their Google Offers account.
Beyond the extra real estate provided by this (and most of the other extensions), the real draw of this was the additional visibility – brands could track redemption of these offers, bridging the gap between online activity and in-store results.
With the news that this function was retired at the start of November, it would appear it did not have the uptake Google had hoped for. As a replacement, Google has since recommended using Google Offers for advertisers keen to reap the benefits from deal promotion.
Targeting users located near advertisers’ business premises, Google Offers lets businesses reach relevant customers based on their interests and location and at the same time lets customers save on purchases – by redeeming offers right away on their phone or receiving a reminder the next time that you’re near the shop