Cross Creative - Creating your personal strapline
How do you summarise what you do in a few seconds – and make it intriguing?
How do you make people want to find out more about you?
These were the questions we aimed to answer on Thursday’s Cross Creative Special Edition course. Our trainer, Cordelia Ditton, helped us create straplines for ourselves. It was even more difficult than we thought.
I found myself trying to treat what I do as a product, myself as the brand. So what was the proposition?
Strategy is all about giving clients a direction they have confidence in. Helping them define their vision and find a way of achieving it. We do this by asking lots of questions in the beginning to ensure we have a clear brief, which helps us find answers – and the way to get from A to B in the best way.
That’s the strategic process in a nutshell – but the thing is, the benefits are more appealing than the process.
The benefits of working with Equator strategists include:
- We work closely with all of our in-house specialists – from design to PPC, from SEO to social media – so the thinking our clients get is truly joined up
- We’re a combination of specialists and generalists – so our clients get holistic, big-picture thinking as well as the important detail and tactics to take them where they want to be
- Our strategists are able to take a step back and see things differently – and often take us in unexpected and creative directions we never dreamed of
- We always aim to create a brief that provides a solution to a business problem – not just a communications requirement
- We get our insight from the full customer journey – not just the digital one
As you can see, I’d much rather talk about the benefits than summarise the proposition. The working proposition is ‘We ask the questions to get to the best answers,’ but I feel that there is a better way that I haven’t got to yet. Any thoughts from blog readers would be most welcome!