Twitter enhances business service

With the IPO earlier this month, Twitter has been generating lots of excitement around the tech world, but more importantly for us, they’ve also been busy updating their platform to improve user experience and enhance their business services. Here’s a summary of the updates you should care about:

With the IPO earlier this month, Twitter has been generating lots of excitement around the tech world, but more importantly for us, they’ve also been busy updating their platform to improve user experience and enhance their business services.

Here’s a summary of the updates you should care about:

1. Twitter’s flashy new timeline is here

The most obvious update to Twitter was the major timeline overhaul to include image previews and easier access to the favourite, reply and retweet buttons - cutting down the steps that followers need to take to interact with your content.

So how might this affect your channels? Well the first notable factor is that Twitter now offers users a much more visual experience, with some comparing the new timeline to Instagram and Facebook. Many brands have already been taking advantage of the image preview function, with early reports finding that engagement levels have been sky rocketing.

2. Custom Timelines

The announcement of Twitter Custom Timelines for TweetDeck was met with some confusion, as Twitter Lists already performs a similar function. The big difference is that Custom Timelines also allows you to the option to hand-pick individual tweets into a list (much like Storify) which can then be embedded. Tweets can be taken from hashtags, as well as specific users, which is another important difference from the old Twitter Lists.

Custom Timelines offers brands the opportunity to easily curate content surrounding particular events or topics which can be displayed on-site or shared directly using a unique tw

3. Community management is now a little easier

On the slightly smaller side of Twitter’s non-stop updates, DMs (direct messages) have now been opened up so that you can now receive direct messages from any follower. Previously community managers would have to follow users before taking any complaints or sensitive information private. This option should be available in your user settings.

Update - since publishing, Twitter has now ended their open DM 'experiment'.

Another new feature for community managers is the ability to schedule organic or promoted tweets up to a year in advance – just like Facebook! Although most will use social tools like Hootsuite to plan content in advance, this is great news for advertisers who would have previously needed to manually post a promoted tweet. Twitter’s scheduling system is available though their Ad Products.

If you want to learn how Twitter’s updates might impact your brand or how you can improve your community management, don’t hesitate to get in touch!