Last month, we discussed Instagram’s plan to roll out advertising within users’ news feeds. Unsurprisingly, it didn’t take Instagram long to get brands on board, with luxury fashion chain Michael Kors testing the water first.
Instagram’s decision to promote marketing content has generated its fair share of negative comments therefore it was of no great surprise that the first Insta-ad didn’t go down particularly well with users. Although this activity generated mixed reviews, Michael Kors ultimately found themselves gaining 33,000 new followers in less than 24 hours.
The ad itself, in our opinion, is by no means offensive and with the use of high quality imagery and soft colouring, it somewhat blends into the background, which was the intention of Instagram in the first place. However, in order to keep users content and engaged, we stand by our initial thoughts – relevancy will be key to the success of this activity.