Prestigious design award for The Macallan
Equator’s website for luxury whisky brand The Macallan has received one of the most prestigious accolades in the design industry.
www.TheMacallan.com was named website of the day by the Awwwards jury, consisting of eminent bloggers, designers and programmers from across the globe.
The site will now appear in the Awwwards annual book - The 365 Best CSS Websites Around the World – and go forward for the “site of the year award”.
Equator designed and built the stunning, fully responsive website which perfectly blends The Macallan’s rich heritage with its luxurious and contemporary brand image.
A bespoke online boutique with tasting notes and beautiful imagery was created, while the rich history of the whisky and the story of its unique distillation process is told on parallax scrolling pages.
The Macallan is one of the world’s premium single malt whiskies and holds the record for the most expensive bottle of whisky ever bought at auction.
But while it remains a favourite amongst traditional whisky connoisseurs, it’s fresh, stylish image is seeing The Macallan grow to become a global lifestyle brand alongside other luxury premium spirits.
The new website will now be rolled out globally with Equator currently working on several foreign language versions.