Emerging trends in social media

As 2013 draws to an end it’s time to begin considering the potential for social media in the year to come. As social media becomes a more integrated part of online marketing efforts, it’s important to realise what the focus should be in 2014 and what the biggest changes are likely to be.

As 2013 draws to an end it’s time to begin considering the potential for social media in the year to come. As social media becomes a more integrated part of online marketing efforts, it’s important to realise what the focus should be in 2014 and what the biggest changes are likely to be.

The merge of social media and content marketing

Many companies are expanding their reach online and gaining customer loyalty by delivering relevant content which is easily shareable across social channels such as Facebook, Twitter and blogging sites.

Marketers can reap many benefits by educating their online audience through the use of content, sharing insights into products, services and the brand itself and social media is the perfect tool to push it out further.

As both content and social media marketing continue to make waves in digital, companies need to take advantage of the networks and channels made available to them and reach out to their target customer base more often, encouraging positive interactions with their brand.

Visual is capturing more users than textual

Visual content will be key to grabbing attention of consumers in current audience. Image sharing channels like Stumbleupon, Pinterest, Tumblr and Thumb are experiencing hype due to their highly visual content.

Popular channels such as Pinterest and Tumblr have already seen growth of around 88% and 74% respectively according to digital marketing blogger Jeff Bullas. This somewhat reflects research taken by Zabisco who found that 40% of online users respond better to visual information than just plain text.

Using visual content like Vine videos etc. are quick to engage, inexpensive and fun ways for brands to share their brand story with social media users and are also great ways to encourage sharing if the content is created effectively.

New thinking for social media advertising

With more than five million active users uploading 150 million photos per day, social channels you may not have considered using for marketing purposes previously such as Snapchat could have the potential to become a great social tool to further engage your online audience in a fresh and exciting way.

Your first thoughts on Snapchat might be that it’s an app which only delivers temporary content to its users; however the immediacy of the content could create the potential to prompt a faster response from your online and mobile communities.

The time-sensitive nature of Snapchat content will also require users to pay full attention to the short span of your content as they will be aware that there are only a few seconds to see the exclusive content.

There is opportunity to create a buzz around new products, exclusive promotions or to release hints at a potential collaboration. Supported by a call-to-action such as a hashtag, this type of social content could encourage further conversation on other channels such as Twitter and drive more users to add your brand on Snapchat.

It’s also a great way to encourage online conversions by releasing exclusive promotional codes that have a time-limit (much like the content shared on Snapchat) in which they can be used.

For more information on content and social media marketing, get in touch with our team today.