Card linked offers
A hot topic of discussion at the expo this year was card linked offers. Card linked offers are a clever new offering from major affiliates that link online and in store purchases, allowing members to receive cashback or an exclusive offer offline too, something that was not traditionally available in the affiliate channel.
Members of an affiliate site can sign up for card linked offers by registering their card against a retailer offer on site. Once the member has opted in and registered their card, they can shop in the participating retailer store, their purchase will be tracked and they will receive the incentive – whether that be cashback, loyalty points or a gift card etc.
This new offering highlights the growth of the affiliate marketing industry in which the channel can now be used to drive both online and in store sales.