Google AdWords has launched the new ‘Ready Creatives’ feature – a new solution to make display ad creation easier and more accessible to its users. Ready Creatives consists of two new tools: Ready Image Ads and Ready Ad Gallery.
Ready Image Ads offer a simple and flexible way to construct new display ads that are based on images from your website. You can then customise these ads by adjusting the text, font, colour, images, headlines etc. This new interface allows users to build display ads in minutes, automatically creating IAB standard ads in HTML5 formats that can be viewed across desktops and mobile devices.
The Ready Ad Gallery features pre-built templates that can be customised based on your campaign goals. Users can choose from General Purpose Ads, and Video ads, as well as the following formats to build their ads:
- Dynamic Ads – These ads combine the layouts, products and messages that your customers are most likely interested in, based on what they have viewed on your website
- Engagement Ads - These ads fit in standard display units which can be scaled across the web, and can be expanded to a larger format after a two-second hover delay
These new features should give more businesses the opportunity to create more engaging and creative dynamic ads with reduced time and effort.