Mobile's world domination

Between your e-reader, tablet and smart phone, it’s not really surprising that we’re all spending a lot more time browsing our email, shopping and sharing pictures of food without having to go near a desk. A recent report from The International Telecommunication Union projected that by the end of this year there will be 6.8 billion mobile connections – equal to the number of people currently living on the planet right now! An estimated 2.7 billion will also be connected to the Internet...but have you been considering your mobile followers in your social strategy?

Between your e-reader, tablet and smart phone, it’s not really surprising that we’re all spending a lot more time browsing our email, shopping and sharing pictures of food without having to go near a desk.

A recent report from The International Telecommunication Union projected that by the end of this year there will be 6.8 billion mobile connections – equal to the number of people currently living on the planet right now! An estimated 2.7 billion will also be connected to the Internet...but have you been considering your mobile followers in your social strategy?

Making the most of social sharing

According to ShareThis, consumers are more inclined, by nearly 2-1, to share via their mobile. Video in particular has been thriving, with average CTR for brands almost three times as much via mobile rather than from desktop users.

It’s also no secret that people respond well to photos, but many brands are wasting great visual content by forgetting to think about what users will actually see.

Following Twitter’s removal of Instagram’s image previews, users linking to Instagram images are no longer attracting the same high levels of engagement as before. Contrastingly, images uploaded directly to Twitter, therefore appearing embedded in the timeline, are 94% more likely to be shared than those without.

Targeting social app users

At the start of this month, Facebook introduced an incredibly helpful feature to their ad platform for app advertisers – retargeting existing users. Beforehand, installation would be the only end goal, but now advertisers can go back to previous users and actively encourage repeat interactions, which can be ideal for last minute hotel deals and flash sales! Similarly, Facebook-owned Instagram will soon be offering advertising, giving brands the chance to target their 150 Million users via mobile.

Foursquare has also been busy working their ads platform. Finally opening up to advertisers of all sizes to allow local targeting , small businesses can now take advantage of appearing in prime spots on the in-app search as well as the new ‘recommendations’ feature activated when users are nearby.

Curious on how you can improve your mobile strategy? Why not drop us a line here