Agria Pet hires Equator

Equator has been appointed by Agria Pet Insurance to transform its online business with a new website and bespoke quote-and-buy tool. Agria Pet Insurance, which was the world’s first dedicated pet insurer, wants to raise its brand awareness in the UK and increase online revenue.

Equator has been appointed by Agria Pet Insurance to transform its online business with a new website and bespoke quote-and-buy tool.

Agria Pet Insurance, which was the world’s first dedicated pet insurer, wants to raise its brand awareness in the UK and increase online revenue.

Equator will create a new, fully mobile responsive site with a simple, streamlined quote-and-buy tool, to improve the user experience and reduce drop off rates.

Garry Hamilton, Business Development Director at Equator, said: “Agria Pet Insurance is a hugely successful brand in Scandinavia and while its business in the UK is growing, the website isn’t performing to its full potential.

“We pride ourselves on building industry-leading insurance websites and are excited about creating something that will give Agria Pet Insurance a huge boost in this country.”

Alastair Cook, head of sales and marketing at Agria Pet Insurance, added: “We chose to work with Equator as it understands the insurance market and has an impressive track record of creating innovative websites and effective quote-and-buy tools that deliver great returns for its clients.

“The team has some fantastic ideas and we are looking forward to putting them into practice.”

Agria Pet Insurance was established in Sweden in 1890 and dominates the pet insurance market in Scandinavia. The company launched in the UK in 2009 and is now looking to increase its market share in this country.