Affiliate call tracking
There has been concern over the years regarding leakage to call centres in the affiliate channel as affiliate customers convert over the phone meaning the affiliate loses out on commission.
Affiliates can now wave goodbye to this concern as many networks develop a call tracking solution to close the gap between online and offline conversions. Call tracking ensures affiliates are rewarded commission for all sales they drive regardless of where the conversion takes place.
Implementing call tracking will not only enhance relationships with your current affiliates, it will also attract new affiliates to your programme as they will know that they will be rewarded commission for all sales they drive.
If you are interested in setting up a call tracking solution get in touch with your affiliate manager at Equator today who will answer any queries you may have.